FOFA GALLERY

[insert title here]
September 7 – October 1, 2010

[Insert Title Here] is a site-specific text-based installation in the Ste. Catherine street window space of the FOFA Gallery. [Insert Title Here] re-purposes vinyl lettering that is the professional standard for promoting, advertising and contextualizing exhibitions. Using the FOFA gallery's unsuspecting archive of wall text templates, unused vinyl, and misprints, this installation considers the role that text plays in exhibition display.

[insert title here] considers the asides of exhibiting—wall vinyl, didactic panels, exhibition titles—that are used to frame works in a gallery setting. [Insert Title Here] considers production set-up of an exhibition; how signage and didactic texts are used to professionalize, frame and at times aid in explaining the work. In focusing on the representation of an exhibition that emerges from leftover textual material, [Insert Title Here] considers the extent to which these devices both serve and become part of the work.

About the Artists
[insert title here] is produced through the collaborative partnership of Carissa Carman, Jennifer Cherniack and Sabrina Russo. This project was developed out of a joint panel presentation organized by Cheryl Simon for the English and Cultural Studies conference The Archive and Everyday Life at McMaster University in May 2010. Each artist is currently pursuing an MFA at Concordia University in the Fibres, Open Media and Photography departments respectively.